Watch: PBS slammed for ‘AI slop’ Junior Eurovision video

Malta’s music video submission for this year’s Junior Eurovision Song Contest has sparked a backlash online, with many critics describing it as “AI slop”.

The video for I Believe, performed by Eliza Borg, was released online on Tuesday.

It features a cartoon version of the young singer lying in bed and dreaming of success, with visuals showing her floating into the sky, dancing with lights, and eventually landing on stage in front of a cheering crowd.

However, the video has come under scrutiny due to its apparent use of artificial intelligence in its production.

The term “AI slop”, widely used in online comments, is a pejorative phrase that refers to AI-generated videos perceived as soulless, machine-made and lazy.

While some AI content may appear harmless, it has also been linked to more problematic uses.

One example cited is a video posted by US President Donald Trump on Truth Social, which showed an AI-generated version of himself dropping faeces over a recent protest known as No Kings.

Public reaction to Malta’s video has been mixed. Some social media users praised the work, saying, “This is what music needs. Magic, voice and what a music video,” and, “How beautiful.”

However, critical responses have been more prominent.

“What a shame that PBS decided to create a video with AI instead of hiring professionals to make something that, in my opinion, would look much better than this cheap AI slop,” one comment read.

Another said: “Pathetic and shameful use of AI slop PBS – this is a disservice to the singer, the song, and all artists and filmmakers in Malta.”

International audiences have also weighed in, comparing Malta’s entry to Armenia’s, which was also suspected of using AI. Following the release of Malta’s video, several commenters apologised to Armenia, saying the use of AI in Malta’s video was “obvious”.

Malta's video was produced by Space Studios, although the Public Broadcasting Services (PBS) would have commissioned the production.

PBS told Times of Malta that AI models had become “an integral part of modern creative and production workflows”.

“In line with the song’s theme, the decision was made to produce an animated music video, with AI technology used to enrich and refine the final version,” PBS said.

“PBS supports the responsible use of AI as an emerging creative tool and is committed to working with Malta’s creative sector on a transparent, ethical approach that protects jobs.”