Women in Britain turning to whisky

Women are becoming increasingly fond of whisky, according to a survey.

More than one third (35 per cent) would choose whisky over any other tipple, a study by supermarket giant Asda found.

Some 60 per cent saw their love affair with whisky begin after developing a taste for the drink when their partner kept it about the house, the research found.

More than half the women questioned (52 per cent) choose to drink whisky neat, suggesting they are embracing the connoisseur’s approach to the drink.

Asda spirits buyer Chris Brooks said: “It’s fantastic to see a drink which in the past has been so strongly associated with men being enjoyed by an entirely new demographic.

“With 33 per cent of women buying whisky to enjoy at home and 52 per cent drinking it neat, clearly women everywhere are becoming increasingly confident to try new drinks and less held back by any old-fashioned stereotypes.”