Zimpler’s share in the Finnish casino market is growing

A major share of Finnish online casinos now operate as so-called ‘Pay N Play’ casinos. At the centre of this development is the Swedish payment service provider Zimpler.

Originally focused solely on mobile payments, Zimpler has in recent years emerged as a major player in Finland’s pay-and-play casino market.

Thanks to its fast bank transfer services, Zimpler has earned its place among the industry’s leading payment processors and established itself as a serious competitor to Trustly.

What is Zimpler?

Zimpler is a fintech company founded in 2012. Based in Sweden, it is a secure payment service provider regulated by the Swedish Financial Supervisory Authority.

Originally, Zimpler offered convenient mobile payment solutions for traditional online casinos. Payments were completed via invoices issued at a later stage.

However, following the rapid rise of pay-and-play casinos, the company quickly phased out mobile payments and shifted its focus to instant bank transfers.

Zimpler’s operating model is straightforward and nearly identical to that of its main competitors, Trustly and Brite.

It acts as an intermediary between the casino player and the online casino, enabling fast deposits and withdrawals using the player’s own online banking credentials.

Transactions are typically processed almost instantly, regardless of which bank the player uses.

Zimpler’s key strengths lie in its ease of use and security. There is no need to register separately for the service – all that is required is access to one’s own online bank.

Payments are protected with strong two-factor authentication, offering the same level of security as traditional banking systems.

As a result, Zimpler has successfully built trust among users who value clarity and high security in digital transactions.

Zimpler’s rising popularity reflected in market data

Zimpler’s rapid rise in popularity is not just anecdotal – it is also supported by hard data.

In 2023, Zimpler was the payment service provider for approximately 25 percent of Finnish Pay N Play casinos. Just a year later, its market share had grown to 40 percent.

Today, an increasing number of new pay-and-play casinos are choosing Zimpler as their primary payment method. Several factors contribute to this trend, making Zimpler an attractive option for both operators and players.

One of the key reasons behind Zimpler’s growing appeal is its competitive and flexible service model.

The payment platform offers fast and seamless onboarding, easy integration, and cost-efficiency – features that are particularly valuable in the highly competitive online casino sector.

Security and user experience also lie at the core of Zimpler’s operations. The company employs modern authentication and fraud prevention systems that meet the regulatory standards of today’s gambling landscape and respond to the high expectations of consumers.

Zimpler is also actively investing in collaboration with casino operators. It provides tailored solutions that help casinos differentiate themselves from competitors and streamline their payment processes.

Its ability to react quickly and offer customizable services are among its greatest strengths in the market. In addition, Zimpler provides clients with technical support and development tools to facilitate implementation and further optimization of the payment system.

Finnish players value fast withdrawals

Finnish online casino players are now known for their high standards and expectations.

In addition to quality games, player-friendly bonuses, and strong security, the speed of withdrawals has become a critical factor in choosing a gaming site.

Zimpler has responded to these needs exceptionally well. It offers rapid money transfers, and at best, withdrawals processed through the service can reach a player’s bank account in under five minutes.

This level of speed makes it one of the fastest payment services on the market. In terms of withdrawal times, many other methods simply can’t compete with Zimpler.

Zimpler has even outperformed its main rival, Trustly, in this regard. Trustly’s withdrawal times can occasionally be affected by delays in banks’ internal processing.

What does the future hold?

Finland’s gambling market is currently on the brink of change as the country prepares to introduce an open licensing system after 2026.

The upcoming regulatory framework will also impose stricter requirements on payment service providers. It is possible that only selected operators will be officially approved as partners for licensed casinos.

Zimpler appears to be aiming for this position, and its recent actions support this ambition.

Although the company previously faced disputes with Swedish gambling authorities over payments to unlicensed sites, Zimpler has since tightened its operational practices and demonstrated a willingness to act responsibly.

These qualities will play a crucial role under Finland’s future licensing model.

At the same time, Zimpler continues to grow. It is consistently investing in its technology and expanding its services into new markets.

Finnish casinos, on the other hand, are constantly seeking more efficient, secure, and user-friendly solutions – and Zimpler already meets these demands with competitive offerings.

If Zimpler can continue to combine security, technological innovation, and close cooperation with regulators into a seamless experience, its position within Finland’s upcoming licensing framework could become exceptionally strong.

Disclaimer: Play responsibly. Players must be over 18. For help visit https://www.rgf.org.mt/