Tipico’s origins lie with a group of childhood friends in Germany in the late 1990s. Some were experts in bookmaking, and others well versed in software and hardware development. They teamed up with one of the leading lawyers in the German gambling industry to open their own horse-racing betting shop. The project was successful and expansion beckoned. The Tipico brand was born in 2004 with Tipico.com being launched at the same time.
Headquartered at the Portomaso Business Tower in St Julian’s, Tipico offers a wide range of pre-live and live sports betting products delivered through cutting-edge mobile and online channels as well as through a top class portfolio of nearly 1,000 retail outlets, mainly in Germany. The company also offers a wide range of online casino and table games. Tipico is predominantly football-oriented, but offers betting on other sports as well.
The brand’s incredible growth shows no signs of slowing down. It is one of the largest sportsbook operators in Germany with thousands of people working in the Tipico franchise shops and 200 people employed at the office in Malta.
Along the way, teams have since been set up in Germany, Gibraltar, Croatia and Colombia to provide trading and customer services. Tipico also owns a licence for online casino and sportsbook operation in Denmark, Malta and the German state of Schleswig-Holstein and a sportsbook licence in Italy, Belgium and Austria
One of the key drivers behind Tipico’s growth is that it is an organisation that attracts young people with great tech skills, business understanding and an international outlook. This is why Malta was chosen as the hub for European operations because it offers a business-friendly environment with access to well-educated staff, both local and international, as the island offers a very attractive environment to work in.
The employer brand slogan – we invest in our people – was coined with these qualities firmly in mind.
Tipico cooperates with software developers in order to always develop its own software as opposed to using white label solutions. In 2011, mobile web applications were introduced, followed by the iPad app a year later.
The brand is famed for its appealing online user experience, developed by the best teams in the business. Tipico’s staff knows how to give customers what they want, and this has led to tremendous success in attracting and retaining customers.
The company’s dedicated and knowledgeable staff, its pervasive marketing strategy and Tipico’s world-renowned brand ambassadors such as Oliver Kahn, Peter Schmeichel and Michael Konsel, have proven to be a winning combination, helping the company become one of the leading sports betting companies.
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