In line with the commitments made during the “Kick it to Brazil” operation, 15,000 new trees are to be planted at the Peugeor-Onf forestry carbon sink at Fazenda Sao Nicolau, the site of the project, in Brazil.
These saplings will join the two million trees of more than 50 different species already introduced to the project site, a project that started in 1998 and is planned to continue until 2038.
Peugeot wanted to give an environmental dimension to the “Kick it to Brazil” operation, by committing to planting a tree for every physical contact made by a person with the“Kick it to Brazil” football on its travels round the world, as well as by offsetting the carbon footprint for the journey in full by purchasing certified credits (VCS – Voluntary Carbon Standard carbon credits) from the Peugeot-Onf forestry carbon sink, reinvesting them in full in the ecological, scientific and socio-economic activities of the project.
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