Last month Fiat Auto changed its name to Fiat Group Automobiles SpA.
Four new companies were formed at the same time, 100 per cent owned by Fiat Group Automobiles: Fiat Automobiles SpA, Alfa Romeo Automobiles SpA, Lancia Automobiles SpA and Fiat Light Commercial Vehicles SpA.
The current heads of the four brands were designated as chief executive officers of the respective companies. Operations and personnel will remain at Fiat Group Automobiles SpA.
The changes are consistent with the new corporate culture at the Fiat Group, the company said in a statement. In particular, they reflect two strategic decisions on how to approach the business.
On the one hand, the group will exist as a unified whole; and, on the other hand, each company will be characterised by the specific nature of the respective operating sectors and individual brands.
Over the next few months, all group activities will highlight this aspect by pairing the Fiat Group mark with the sector or brand trademark.
The birth of Fiat Group Automobiles SpA represents the next, natural step since the group mark was changed at the end of 2005.
The new configuration will not alter relationships with employees, dealers, and suppliers in any way. On the contrary, improved brand name recognition will promote better relations with the sales network, customers, and partners.
For more details about the Fiat Group Automobiles SpA and the entire Fiat range visit the Fiat showroom in Psaila Street, Birkirkara, call 2382-3100 or log on to www.ucim.com.mt/fiat
Four new companies were formed at the same time, 100 per cent owned by Fiat Group Automobiles: Fiat Automobiles SpA, Alfa Romeo Automobiles SpA, Lancia Automobiles SpA and Fiat Light Commercial Vehicles SpA.
The current heads of the four brands were designated as chief executive officers of the respective companies. Operations and personnel will remain at Fiat Group Automobiles SpA.
The changes are consistent with the new corporate culture at the Fiat Group, the company said in a statement. In particular, they reflect two strategic decisions on how to approach the business.
On the one hand, the group will exist as a unified whole; and, on the other hand, each company will be characterised by the specific nature of the respective operating sectors and individual brands.
Over the next few months, all group activities will highlight this aspect by pairing the Fiat Group mark with the sector or brand trademark.
The birth of Fiat Group Automobiles SpA represents the next, natural step since the group mark was changed at the end of 2005.
The new configuration will not alter relationships with employees, dealers, and suppliers in any way. On the contrary, improved brand name recognition will promote better relations with the sales network, customers, and partners.
For more details about the Fiat Group Automobiles SpA and the entire Fiat range visit the Fiat showroom in Psaila Street, Birkirkara, call 2382-3100 or log on to www.ucim.com.mt/fiat