MTV Networks International (MTVNI) and GO today announced the launch of a new mobile service in Malta - MTV Mobile.

Officials from the two companies said at a launch party at the Valletta Waterfront that the new service would offer very attractive tariffs and exclusive MTV content, downloads and streaming for free, as well as the unique offering of live TV on mobile.

The announcements were was made by Justine Powell, Vice President, Digital Media, Emerging Markets, MTVNI, and Norbert Prihoda, Chief Operations Officer of GO.

Ms Powell said MTV Mobile aimed to ensure that fans could interact with their favourite brand whenever and wherever they wanted.

"MTV Mobile has been a huge success with audiences around the world and we’re confident that the service will be just as popular with the Maltese youth.”

Mr Prihoda said GO was pleased to be partnered with MTVNI, viewing the collaboration as result of their excellent level of service, network coverage, reliability and customer service.

MTV said it has an SMS launch offer of 1c per text message, and voice and video calls at 25c per hour, while MMS costs 15c.

MTV Mobile customers will have exclusive access to MTV’s internationally renowned shows such as Pimp my Ride, Jackass, Laguna Beach, The Island Rock Am Ring, A Shot At Love With Tila Tequila, Making The Band 4, Beavis and Butthead, 8th and Ocean, Boiling Point, Man and Wife, Human Giant, Fist of Zen, Fur TV and Wendy Williams Experience.

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