He wore the thrilling yellow shirt of Brazil and brought sunshine to football wherever he played. His name is Edson Arantes do Nascimento – otherwise known as Pele.

Arguably the greatest player who has ever lived, although Diego Maradona might contest that accolade.

Arguably the most famous and popular sportsman of all time after Muhammad Ali.

As he turned 70 yesterday in an era in which players routinely command £20m transfer fees it makes you wonder just what Pele’s talents would have been worth in the modern market place.

Savour the achievements.

A first-team regular for Santos in 1956 at 16.

An international reputation established in the 1958 World Cup when as a 17-year-old he scored a hat-trick in the semi-final and two goals in the 5-2 defeat of Sweden in the final.

Pele won two more World Cup medals, in 1962 and in 1970.

He won his 111th and final cap in 1971 and scored 97 goals for Brazil. In all he played 1,363 first class matches, scoring 1,281 goals.

That is a phenomenal strike rate, but bare statistics cannot do justice to a player with a serene temperament, an inventive mind, an athletic body and a reputation as a modest man.

It is a testament to Pele’s reserve and talent, however, that his skills flourished, even though he was the world’s most marked player throughout his career.

He was kicked out of the World Cup in England in 1966 by a Portuguese side, not especially dirty, just frightened witless by his sheer class talents.

Pele threatened to quit the game after being carried from the Goodison Park pitch that day.

Thankfully his love for football made him rethink, otherwise sport lovers would not have enjoyed cherished memories of the 1970 World Cup and Pele inspiring what is generally regarded as the best side in history.

Every fan has their special Pele moment from that tournament... there were so many. But perhaps one of the most enduring images is Pele standing bare-chested, exchanging shirts with England captain Bobby Moore after Brazil’s 1-0 victory in Guadalajara in the group stage.

It was the classic duel – Moore, the world’s best defender, against Pele, the most accomplished attacker. As they stood, unable to speak each other’s language but with a hand on each other’s face in mutual admiration, the respect was obvious.

Pele retired at the end of the 1974 season but a lucrative contract with New York Cosmos in the United States saw him return the following year.

He pulled in crowds of 70,000 to the Giants Stadium, even though people barely knew what ‘soccer’ was before he arrived.

When he finally hung up his boots in 1977, the NASL effectively died.

Role model

Pele, who was born in Tres Coracoes, Brazil, on October 23, 1940, has accumulated many business interests and his career as a roving ambassador has earned him vast wealth.

Yet he has always remained humble, likeable and approachable, characteristics which served him well in his political ambitions which saw him rise to the post of Brazilian sports minister in 1995, when he led a campaign to tackle corruption in sport, particularly football.

His philosophy has always been simple.

“Football is the ultimate in team sport,” says Pele.

“And no individual can win a game by himself. Pele made his goals because another player passed to him at the proper time. And Brazil won games because Pele didn’t try to make the goals by himself, but passed to others when required so.”

It is the true definition of the ‘Beautiful Game’ by the 70-year-old who once made the sun shine on football.