Disney revved its engines and kicked off the American International Toy Fair which unveiled the all new Disney Pixar Cars 2 toy line of more than 300 toys before a capacity crowd of toy industry insiders and Disney’s official fan community.

From toys that interact, speak and climb up walls to new collectable die-cast and buildable play sets, the new Cars line-up is packed with creativity and innovation.

The hottest toys at Toy Fair and this year’s most anticipated, new Cars toys unveiled at the event included: Mattel’s Lightning McQueen Alive, The LEGO Group’s Spy Jet Escape, and Spin Master’s Zero Gravity Finn McMissile radio control vehicle.

In less than five years since the film’s release in 2006, the Cars franchise has generated global retail sales of more than eight billion dollars – making it among Disney’s top franchises and quickly establishing itself as a true classic.

At the event, Disney also revealed two additional new Cars 2 characters: Miles Axlerod, voiced by the talented Eddie Izzard, is a former oil baron who has sold off his fortune, converted himself into an electric vehicle and devoted his life to finding the renewable, clean-burning energy source of the future.

With more than 200 million Cars die-cast vehicles sold worldwide to date, innovation was critical to keep the new Cars toy line fresh.

“The first Cars film has been a phenomenon because kids love the characters and racing. Cars 2 not only has great racing, but it also has a spy twist that is pure toy bliss,” said Vince Klaseus, senior vice president of Global Toys, Disney Consumer Products.