Campari has undergone a makeover. It has a new, sophisticated bottle shape and a new silver-foil and glass-embossed logo which perfectly capture the understated elegance of the world-renowned ‘red spirit’.

The restyling exercise was conducted by Claessens International, a leading agency based in London that specialises in design and brand consultancy.

The result is a lesson in chic and stylish design, boasting a longer neck, sleeker shoulders and elegant waist – which scream sophistication both on the shelf and in the hand, while the premium glass embossing endorses the brand and creates the unique bottle.

Silver-foil treatment updates the Campari logo and adds a refined and modern touch, while the label on the front panel of the bottle has been reduced for greater standout.

The smaller, sharper label has been designed alongside the bottle to create the perfect balance and equilibrium of contemporary style and sophistication, while retaining the instant recognition of Campari.

Since it was first created in 1860, Campari has always communicated using the graphical language and stylistic tones of the time, anticipating trends and establishing itself as an icon of fashion and style.

“With this stylish makeover, Campari further establishes its position as an ‘Icon of Italy’”, said Andrea Conzonato, chief marketing officer, Gruppo Campari.

“The new image is one of proud confidence which perfectly conveys what it is to be a symbol of style and elegance.”

Campari is distributed by Farsons Beverage Imports Company Ltd, a member of the Farsons Group.