Century 21 Real Estate, the iconic brand with the world’s largest real estate franchise sales organisation, has been ranked highest in overall customer satisfaction by the J.D.Power 2014 Home Buyer/Seller Satisfaction Study.

Century 21 comprises approximately 6,900 independently-owned and operated franchised broker offices in 75 countries and territories worldwide with more than 102,000 independent sales professionals. Its Century 21 System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.

J.D.Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. Headquartered in Westlake Village, California, the company’s quality and satisfaction measurements are based on responses from millions of consumers annually.

“Century 21 sales professionals understand that real estate is about developing relationships and building trust with their customers. Customer satisfaction is at the core of everything they do each and every day,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “Our brand reputation is earned and measured with every customer interaction, and these J.D. Power results showcase the quality of our franchise broker network and their affiliated sales professionals.”

The study measures customer satisfaction among first-time and repeat home buyers and sellers with the US’ largest real estate companies. Overall satisfaction is measured across four factors of the home-buying experience: agent/salesperson; real estate office; closing process; and variety of additional services. For satisfaction in the home-selling experience, the same four factors are evaluated plus a fifth factor, marketing.

“The feedback from home buyers and sellers shows that the C21 System to caring about the consumer, delivering excellent service and establishing trust as a differentiator in the market,” said Century 21 chief marketing officer Bev Thorne.

The 2014 study includes 5,810 evaluations from 4,868 customers who boughtor sold a home between March 2013 and April 2014.

For details about the C21 System or how to open a local Century 21 franchised real estate office, e-mail info@century21.com.mt.

http://century21.com

http://jdpower.com

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