The Malta Tourism Authority has signed an agreement with media giant Viacom to host the Nickelodeon Treasure Hunt next year.
Organised in collaboration with the Malta Hotels and Restaurants Association, the event will be taking place between April 13 and 18, with activities held all over the island.
Viacom representative Russel Samuel said that the company had a long-standing relationship with Malta, having worked together on the Isle of MTV for many years.
He explained that the event will attract children and families who will visit the island during the Easter period.
Tourism Minister Konrad Mizzi also expressed “excitement” that the Nickelodeon brand would be coming to Malta.
“Over the last year or so we worked on festival tourism and we built this on our anchor event, Isle of MTV but there was a gap in the market for family events,” Dr Mizzi said.
He added that the fact that Viacom had chosen Malta was also significant as this showed their trust in the Maltese tourism authorities.