La Prairie introduced White Caviar Crème Extraordinaire, a lavish moisturising cream that offers new levels of luminosity and evenness.
The breakthrough research of the firm’s scientists has endangered the single most powerful illuminating molecule yet, infused in a cream that works to banish dark spots and other skin discolourations. Speaking about his groundbreaking discovery, Louis Daguerre, the father of photography, said: “I have seized the light. I have arrested its flight.”
Following years of research that included screening 50,000 ingredients to find the most powerful brightening active, Lumidose was identified.
This revolutionary patented molecule is the most effective in supporting the inhibition of melanin, the pigment that causes dark spots.
Melanin production is controlled primarily by one key enzyme for melanin synthesis: tyrosinase. The potency of lumidose lies in the extremely efficient disruption of melanin formation, leading to a more even complexion. The formula’s optimised concentration of lumidose helps it to reach the source of discolouration, surpassing all cosmetic standards for a never-before-seen illuminating effect.
Lumidose is paired with La Prairie’s Smart Crystal White, a delivery system for a powerful brightening active that works to interrupt the signalling pathways of melanin production.
Formulated with Golden Caviar extract found only in the White Caviar Collection, it also provides firming benefits. Enriched with La Prairie’s Exclusive Cellular Complex, which uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty is born, White Caviar Crème Extraordinaire diffuses shadows, leaving skin looking firm and immaculate.
La Prairie is locally distributed by A. M. Mangion Ltd. For trade enquiries, call 2397 6333.
(Content provided by A. M. Mangion Ltd)
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