After decades serving as a muse for the make-up industry and a beauty inspiration for women all over the world, Jennifer Lopez is now stepping behind the scenes and debuting a limited-edition collection in partnership with global beauty brand Inglot Cosmetics.
The collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes.
“The capsule collection we created with Inglot is filled with all my go-to products in my favourite colours. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and, of course… bronzers,” said Lopez.
“What I think is unique and exciting is our Freedom System Palette – which allows you to create your own personalised palette with the specific colours and products that you need. Now you no longer have to buy that five-piece eyeshadow kit to get the one colour you really want!”
Lopez worked very closely with the Inglot brand on every aspect of the collection, including the shade range, ad campaign, packaging and even the product names.
We could not have asked for a better partner than Jennifer
“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” said Grzegorz Inglot, vice president of US operations for Inglot.
“In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”
Women can create their own look with this 70-piece collection, whether they opt for a natural daytime look or going-out-glam, inspired by the star’s iconic styles.
The Freedom System allows consumers to create unique palettes with over 300,000 possible combinations. The expertly- formulated products will range in shades from nude to glow, with a touch of smoky glam and the key products in the line will include an illuminator, a bronzer, a gloss and a mascara.
As a global star juggling multiple jobs on top of motherhood, Lopez specifically created the line for women like her who are always on the go.
“J Lo has not only been an idol for so many women but, most importantly, a source of inspiration for all those career women who love fashion and follow the latest trends, while at the same time take pride in looking impeccable at any time of day or night,” said Rachel Vella, director at ROCS Group, franchisees for Inglot Malta, Libya and Yemen.
The line launches globally on April 26 in all Inglot outlets.
For more information, contact any of the Inglot outlets at Mosta, Sliema, The Point or Valletta. Visit www.inglotmalta.com or facebook. com/inglotmalta, send an e-mail to firstname.lastname@example.org or call on 2015 1818.
(Content provided by Rocs Group)
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