Intercontinental Hotels Group (IHG), one of the world’s leading hotel companies, has launched Secrets of the City – a new marketing campaign for its iconic brand.
Founded by Pan American World Airways in 1946, Intercontinental Hotels & Resorts has always prided itself on its local insider knowledge and ability to provide a personalised service to guests.
Unveiling a new collection of exclusive Insider Experiences, Intercontinental has partnered with carefully-selected artisans and experts across food, culture, art and fashion to provide access to the city’s secrets.
Tom Rowntree, vice president for Intercontinental Hotels & Resorts, Europe said: “We’re delighted to have launched the first three Insider Experiences in London, Paris and Tel Aviv and we’re looking forward to launching more throughout the year across Europe.”
InterContinental Hotels & Resorts’ Secrets of the City campaign will be activated through print, online, hotel marketing channels and social media across Europe and the US. The brand has created a short vignette directed by Marco Gentile and starring London-based model Dioni Tabbers to capture the essence of its luxury guest experience and giving a glimpse into the world of its exclusive Insider Experiences.
Guests will enjoy a culinary journey of the best food and wine
Alvaro Rey, general manager of InterContinental London Park Lane, said of the London Mayfair Insider Experience: “The Made in Mayfair Insider Experience is tailored to personal preference and can include a behind-the-scenes tour of Floris, the sole perfumer to Her Majesty The Queen, or a visit to Foster & Son – London’s oldest bespoke shoemaker – where guests can see the original last made for the legendary Clark Gable. The experience is completed with a night in our Royal Suite.”
Another experience sees InterContinental David Tel Aviv team up with one of Israel’s most renowned chefs and culinary adviser, Yaron Kestenboum to create a Senses of Tel Aviv Insider Experience that explores the local cuisine, culture, design, and vibe. As part of the experience, guests will enjoy a culinary journey of the best food and wine that the city has to offer and exclusive private access to one of the country’s most eclectic homes in Old Jaffa.
InterContinental Paris Le Grand has teamed up with Ladurée, the iconic macaron makers, to lift the lid on the best-kept secrets of this emblematic patisserie. As part of the experience, guests will visit InterContinental Paris Le Grand’s newly renovated, breathtaking Opera Ballroom – the French capital’s most spectacular reception room which has hosted the city’s most prestigious events for over 150 years and is now a national heritage site.