NYX Professional Make-Up has re-opened its store in Tower Road, Sliema with a brand new design, aligning the design and products offered by NYX Professional Make-up at the Maltese store with the brand giant across the world.

Named after the Greek goddess of the night, make-up and cosmetics brand NYX Professional Make-Up is known for its high quality, professional products and its accessible prices.

It is a favourite among make-up artists and industry insiders thanks to the rich pigments and high payoff of its lipsticks and palettes. In fact, it began as a professional-only brand sold exclusively at trade shows before being made available to the make-up-loving masses. It’s also perfect for the ethically minded make-up fan as all NYX products are 100 per cent cruelty free.

The newly opened store is designed with unique digital features that will bring the passion of the online beauty world into a real-life retail environment.  As a digitally-savvy brand with a strong global following, the store has been created for truly modern make-up consumers. Recognising that the new breed of make-up artist is often self-taught, the NYX Professional Makeup store will celebrate everyday artistry.

“Our newly refurbished store includes innovative new digital technology features and an interactive approach that puts techniques and tools directly into the hands of shoppers,” said Raymond Mintoff, managing director of Paloma Cosmetics, local distributor of NYX Professional Make-Up.

“We are delighted that we will be able to share our store with the tech savvy consumer who is constantly looking for new ways and techniques how to apply makeup.”

Consumers can follow and be part of the NYX Professional Make-Up Community on the NYX Cosmetics Malta Facebook Page or on the NYX Cosmetics Malta Instagram page.