Revlon announced Gal Gadot as its new global brand ambassador and launched its new campaign – the embodiment of what it means to live boldly – designed to inspire women to express themselves with passion, optimism, strength and style.
Revlon’s Live Boldly campaign will be brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” Gadot said.
“There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognised and I’m so proud that I get to witness and live this amazing change.”
“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon re-presents,” said Fabian Garcia, president and CEO of Revlon.
“Gal, and all the new Revlon brand ambassadors, are emble-matic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” Mr Garcia added.
Gadot – actress, wife, mother, former soldier, former Miss Israel and advocate for women – will be joined by four additional brand ambassadors to be announced later in the month, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign.
Gadot has appeared on behalf of Revlon across all media platforms at the beginning of this month.
For more information, visit www.revlon.com, #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, You Tube and RevlonSnaps on SnapChat.
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