Revlon launched its new Live Boldly campaign in New York City, introducing four new global ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent Revlon’s new campaign platform because they embody what it means to ‘live bodly’.
As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty.
“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes and to leverage this platform to continue to create positive change,” she says. “To ‘live boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”
Aboah, Hammam and Zimmermann are each inspirations in their own right and exemplify many key characteristics of what it means to ‘live boldly’. Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 she founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community.
As a top African-Arabic model, Hammam has graced countless magazine covers and is a fixture on fashion runways around the world. A Brazilian-born cover and runway model and environmentalist, Zimmermann was discovered by a scouting agency at the age of 14 and was named by Vogue Paris as one of the “30 models of the 2000s”.
“Revlon gives us a platform that allows us to be accessible to all different types of women,” says Aboah. “To me, ‘living boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”
Revlon’s Live Boldly multimedia platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.
For more information, call Charles de Giorgio Limited, Triq il-Kan. Karmenu Pirotta, Birkirkara on 2560 0500 or e-mail email@example.com.
For updates, visit www.Revlon.com, #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.
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