Hugo Boss and its local retail partner VF Group Malta celebrated the beginning of the prestigious 38th Middle Sea Race with a much-anticipated event held at the Siege Memorial Bell, located in Valletta, on October 21.
The iconic venue hosted 240 guests, including Boss customers, VIPs, local celebrities and media representatives, and was supported by Veuve Clicquot, Satariano Design Concept and global partner Mercedes-Benz, amid captivating views of the Grand Harbour.
After a welcome speech by Jesper Gustafsson, director, Hugo Boss International Markets, guests enjoyed an upbeat DJ set accompanied by live saxaphone, and witnessed the start of the Middle Sea Race, where world-class sailing champion Alex Thomson started from the Grand Harbour alongside 52 other yachts, racing with the high-speed Imoca 60 Hugo Boss racing yacht.
Preliminary to the race start, Hugo Boss held a press conference at the Boss Store St Julian’s, where Alex Thomson engaged in a question and answer talk with host Keith Demicoli about his sports career, life at sea and men’s fashion.
Alex Thomson is one of the most appealing yachtsmen of his generation, being the youngest to win a round-the-world race along with setting three sailing world records. Most recently in the 2016/2017 Vendée Globe, he cemented his reputation with a podium second place finish.
Adrian Bartolo, Sarah Micallef Attard, Carina Camilleri and Hugh Anastasi.
Nathalie, Michelle, Vincent and Elaine Farrugia.
Matthew James Smith, Marcus Pisani, Thomas Sullivan and Alexandra Hyzler.
Daniel Azzopardi and Keith Demicoli wearing Boss.