[attach id=261832 size="medium"]Vodafone Malta has just launched COW, a base station on wheels.[/attach]

Vodafone Malta has just launched the innovative Cells on Wheels (COW) system, a base station on wheels, which will be used for the very first time during Isle of MTV on Wednesday.

At public events, demand for mobile traffic is high and coverage and capacity may suffer if not adequately catered for.

“Just like roads during peak-hour, congestion occurs and the same happens on mobile networks,” said Francis Fenech and Sandro Debono, who both worked on this project.

“With customers constantly wanting to update their Facebook wall and posting photos on Instagram, we thought Isle of MTV would be the best place to launch and install our new Cells on Wheels technology to improve phone coverage and performance for all our customers.”

Vodafone started working on this project in February and both Mr Fenech, an RBS field technician, and Mr Debono, an installer, worked within Vodafone’s Technology Department to come up with COW.

“High-capacity and high-profile events are a key opportunity to showcase our network but coping with huge numbers of customers who constantly use their smartphones is very challenging for our technology,” said Vodafone Malta CEO Balesh Sharma.

“We have therefore created another first in Malta, differentiating ourselves from our competition in the form of our Cells on Wheels, providing GSM and 3G services that give us the possibility to be fully up and running at events in around two days.”

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