Playing is essential for children to learn; it is thought to be the key to children's well-being and through play children learn about the world and start experiencing life.
"I think we all know that play is imperative for children to learn and toys are essential for this to happen," Anna Agius from Playmobil said.
Ms Agius believes that children need to play with their parents, who will guide them in their games and help them through them.
"Children also need active play, which takes them away from their computer games and television," she said.
She said the philosophy of Playmobil, which is this year celebrating its 30th anniversary, revolves around experiencing life through play.
In a bid to provide a place where children can play, Playmobil is extending its Fun Park in Hal Far.
"We are working on the external area, which is aimed at providing a place where children can enjoy themselves in a safe area, while having the opportunity to be active," she said.
Although the external area of the Fun Park was expected to be finished by Easter, plans were changed and the whole idea started from scratch. Ms Agius said the initial plan was that a large ship would be created in part of the external area.
"We were planning to have this large pirate ship, which is actually one of the themes of Playmobil. But then we started having cold feet about introducing an area with water, because a child can drown in a puddle," she said.
The plan was trashed and a new one started being drawn up. Ms Agius said the company was now working on another theme and a farm would be created instead of the ship.
"In Malta, children are not normally exposed to animals one sees on a farm. So this will be ideal for them to play and also get to know better what makes up a farm," she said.
Ms Agius said the plan was for most of the external area to be shaded, taking into account the danger posed by the sun. The use of sun-block will also be included in the house rules, she said.
Waiting for the external area to be finished, the company is using a big internal area where children can play.
"We get around 1,000 visitors every week. Children usually come accompanied with their parents and we get school visits on a daily basis," she said.
Ms Agius stressed the importance that children play together with their parents. "Children need their parents to guide them in their play."
Play was not only for fun and Ms Agius said it was imperative that the children learnt something from it.
"We use the Playmobil toys and figures to teach children. That is why the toys revolve around themes - police, hospital, firemen. Children learn a lot through playing and what they learn when they are having fun remains ingrained in their minds," she said.
Once the external area is finished, traditional Maltese games will be introduced to children. The local culture is also promoted through a Playmobil figure of Govann il-Kavallier, she said.
Ms Agius also stressed the importance for children to get to know each other and make new friends. She said they loved to meet new children and, although the younger ones tended to be shy, the Fun Park employees tried to facilitate interaction.
"That is the aim behind organising games, where even the parents are invited to join in. It will help improve the relationship between the children and their parents," she said.
But it is not only children who visit the Fun Park. Ms Agius said collectors tended to visit the park as well. She said the next collectors' meeting may be held in Malta.