Bank of Valletta has launched a newly designed website, accessible on www.bov.com.

The revamped site offers a comprehensive platform that puts the bank’s revamped digital identity to the forefront with a fresh and clean design that minimises distractions.

With a fully responsive interface, the new site aims to offer a seamless customer experience across all devices, including mobiles, laptops and tablets.

Other notable characteristics  include intuitive navigation, by which a user may effortlessly explore the site through a navigation system that prioritises user preferences; an enhanced customer support function, through which users can experience fast and easy ways of connecting with the bank for assistance; as well as a fully-fledged learning hub that equips users with all the knowledge required to make informed banking decisions.

Kenneth Farrugia, CEO at Bank of Valletta, said: “I am highly pleased to announce the launch of our newly revamped website. After months of dedicated research and meticulous development, we are now offering our customers an enhanced digital experience, empowering users to interact digitally with the bank from anywhere, through any device both desktop and mobile.

“This initiative is yet another example of how we are continually putting the customer at the centre of everything we do, as this new digital experience is crafted exclusively with customer feedback and input. With close to eight million visits to our website last year, I now look forward to welcoming even more users to our enhanced digital banking experience.”

During the new website’s launch, Theodoros Papadopoulos, chief digital officer of BOV, emphasised the pivotal role of customer-centricity in the creation of the new website.

“At BOV, we redefine customer service, focusing on creating memorable experiences. The launch of the new bov.com is a testament to this, offering a design that’s not only clean and fresh, but also deeply rooted in user feedback and interaction,” he said.

“Our commitment to a customer-first approach is evident in every aspect of the site − from its intuitive navigation, tailored to be user-friendly across all devices, to the inclusion of a learning hub. We have prioritised empowering our users with the tools and knowledge for smarter banking decisions.”

He added: “This website, with its advanced digital banking technologies, represents more than just an online presence − it’s a collaborative achievement, co-designed with our valued customers. It’s a secure, state-of-the-art platform, that reflects our dedication to not just meet, but exceed user expectations.  This launch marks a significant milestone, celebrating our ongoing journey towards customer-focused digital innovation.”