Farsons Brewery has just launched Cisk Lager on draught in the UK in association with Morgenrot plc, a leading UK importer and distributor.
Launched at Olympia in West Kensington, London, during Pub 17, the only dedicated show for the UK pub industry, Cisk Lager is expected to be rolled out this year at a number of leading trade outlets across the UK.
Chief business development officer Michael Farrugia said: “Our participation at Pub 17 was an important platform for us to present Cisk to the trade in association with our partners Morgenrot plc, who are the oldest established importers of beers and wines in Manchester with local and national distribution.
The occasion marked an important turning point in our continued drive to penetrate the UK market with a credible and well respected UK distributor, with whom we expect to grow the brand and deliver on our vision to expand our international base.”
Morgenrot’s commercial director John Critchley said: “We are very pleased with the trade response to Cisk at Pub17 and the high level of brand recall, which affirms our confidence that together with Farsons’ brewing expertise and our own on-trade experience and national coverage, we can make a success of Cisk Lager in the UK.”
This latest development into the UK market follows Cisk Lager’s and Farsons’ beers availability on Amazon UK, which continues to drive brand awareness and availability for those consumers wishing to have Farsons’ beers delivered directly to their doorstep.
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