Famalco is a group driven to communicating its brands’ stories. Its marketing division can be considered as the heart within the group, representing its passion for the brands it represents.
This marketing division within the group is split in two business units, namely the internal Focused Knowledge Ltd and the external business-to-business global Fastsigns franchise.
Focused Knowledge Ltd, better known as FKL, is seen as the creative and communications agency within the group, where a team of specialised and skilled individuals work together to create unique designs and find creative solutions for all forms of communication needed by the diverse demands within this business organisation.
The in-house creative and communications hub consists of graphics designers, content writers, videographers, animators and SEO specialists. Over the years the group has expanded into various sectors, including fresh produce trading, logistics, investment partnerships, property development, real estate services, retail and hospitality, marketing and communication, mobility, business solutions, energy and engineering and earthworx. The team’s main objective is to develop methods of portraying the vision and message of each respected band under representation, whether this be through printed media, TV adverts, animation or social media posting.
On the other hand, Fastsigns is an external business managed by the group, taking care of the physical branding for clients. The Fastsigns department goes into every single aspect of visually portraying their client’s brand, from the early processes of surveying and permitting, installation, and shipping and storage to the more familiar physical marketing of signs and graphics, interior décor, exhibits and displays, promotional products and printing and mailing.
The Fastsigns team is able to create the physical blueprint for a brand to show itself off, looking into every aspect which could visually elevate it while also dealing with background details.
For more information, call 2339 2339 or visit the website www.famalco.net.
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