Goals do wonders for a striker’s value, but in the January transfer window it may be the hard-running, tireless midfielder that is all the rage, due to data becoming an increasingly decisive factor in buying players.
Liverpool are renowned for relying on data when delving into the transfer market as they operate on a tighter budget than their Premier League title rivals Manchester City and Chelsea.
It is not just clubs but players too who benefit from consulting data, as was the case when Kevin de Bruyne signed a new contract with Manchester City last year.