Copenhagen Fashion Week is the only fashion week that is covered by world-leading fashion site vogue.com, London-based fashion news site The Business of Fashion, W Magazine and Dazed Digital besides the leading fashion destinations of NY, London, Milan and Paris. That alone already says a lot about how important CFW is within the global fashion industry.
With 29 shows, two trade fairs destinations and an array of fashionable events spread over three days between 10 - 12th August showcasing what Scandinavian fashion for SS17 season will look like, Copenhagen Fashion Week should be on everyone’s fashion radar.
The ‘green chic’ destination
The city of Copenhagen is a perfect mix of history with contemporary touches, serving as an ideal background for Celine-y looking women embracing the meaning of Scandinavian minimalism while riding their bikes in heels and skirts.
Apart from the seemingly effortless outfits on and off the catwalk for us to admire, CFW puts sustainability at the forefront of the fashion industry and as the CEO of Copenhagen Fashion Week Eva Kruse says the aim is to become the ‘green’ week of Scandinavia within 3-5 years with brands like Stella McCartney and Prada on the schedule that have an ethical point of view in terms of production.
The day started with a Designer’s Nest show under the patronage of Princess Mary at the old Stock Exchange build in the 17th century, Borsen. It was a showcase of the 30 best up-and-coming Nordic designers presenting diverse collections from lingerie-ornamented fur, men in heels to celeb-posters-as-skirts and lots and lots of glitter.
The next show on my schedule was Lala Berlin. As the name explains it’s a trendy German brand founded by Lyela Piadayesh. This was Piadayesh's third time at CFW and she was showing her SS17 collection called City Jungle at the old Carlsberg brewery area, where the majestic famous elephant sculptures guard the old brewery buildings. Hand crocheted separates, elephants printed on flowing dresses and asymmetrical frills were all elements in clothes for modern woman at any age. The elephants, the ancient buildings, the jungle music and coloured clothes created a magical show.
The last show of the day was literally a sausage party by Danish master Henrik Vibskov at Copenhagen’s Meatpacking district. He presented his SS17 collection at a slaughterhouse, stuffing knitted sausages in the middle of the catwalk. A mix of materials and shapes with dominating mega-ribboned kimonos, it was hard to pinpoint one theme, but that was exactly his point; a true artist.
The second day at Copenhagen Fashion Week called for CIFF - Copenhagen International Fashion Fair, the leading and most innovative platform in Scandinavia at the Bella Centre with hundreds of premium brands and over 50,000sqm waiting for visitors, buyers and press to be discovered. I spent half of the day walking around and admiring the works of hundreds of designers spread over two floors, ranging from unisex to streetwear and womenswear labels. The highlight of this year's edition was a presentation of London-based designers by Lulu Kennedy, founder and director of Fashion East & MAN.
In the afternoon I attended a show of a Swedish brand run by three sisters House of Dagmar. Their SS17 collection was based on nature’s colours, sustainability and mixing the classics with sporty elements. Black, beige and dark blue with a few white pieces and knitted elements dominated the catwalk. This show was well attended by a number of local celebrities and bloggers but all eyes were on Danish top influencer Pernille Teisbaek.
On the last day of Copenhagen Fashion Week I was invited to attend another show with fresh talent of Designer School Kolding. Held at Copenhagen’s main library in the city centre, 15 designers ready to make their mark in the fashion world presented their experimental collections with unusual details, new constructions and materials. It’s always refreshing to see the new blood pushing the boundaries of wearable fashion.
In the afternoon I paid a visit to the second fashion trade fair called Revolver International Fashion Trade Show. Here, most progressive contemporary Scandinavian fashion brands mixed with like-minded brands from the rest of the world. The fashion trade was buzzing and it was great to see the brands from the catwalks on display available for viewing.
One of the final events of Copenhagen Fashion Week was a clothing swap market called Fashion Exchange at the City Hall Square, where you can swap your old clothes for clothes from someone else’s wardrobe. A very innovative approach to sustainable consumption. I wish I had some extra clothes with me I could swap.
Europe’s New Fashion Capital
Forget London, Copenhagen is the new fashion capital. From street-style to catwalk and beyond, Copenhagen is a city that breathes style. Everyone dresses well and looks cool without trying too hard, something that sounds so easy to do yet so hard to achieve. Long live Copenhagen!
On the lookout for your next fashion fix? Check out Pavli Medvedova's blog PavliStyle for more.
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