The promotion video of Glen Vella’s song One Life, Malta’s entry in this year’s Eurovision Song Contest in Dusseldorf, spotlights diversity.

Instead of the usual storyline, this year’s entry features a colourful array of people of all shapes and sizes dancing to One Life and could very well qualify as a Benetton advert!

“We just wanted to point out diversity and the acceptance of diversity,” songwriter Fleur Balzan told timesofmalta.com. “There was no choreography. We just let people do what they felt like doing in front of the camera,” she added.

More than 900 people applied to audition for the video filmed over two days, with 45 making it to the final take.

The colours and props used were aimed at reflecting positive energy and transmit tolerance, acceptance, love and joy.

“We did not try to make a film where we used Glen’s song as a music bed... we made a video which expressed the feeling of the song,” Public Broadcasting Services CEO Anton Attard said.

The video, uploaded on YouTube, sparked an interesting forum on homosexuality, racism and lack of tolerance in Malta.

One Life, composed by Paul Giordimaina, was re-recorded at Tone Studios by sound engineer Andrew Zammit and mastered at Metropolis Studios in London by Miles Showell. Mr Showell’s clients included Faithless, Dido, Mike Oldfield, White Stripes and Underworld. The video was produced at the Where’s Everybody studios in Qormi.

Mr Vella’s promotional tour took him to Croatia, Athens and Portugal. In the meantime, the Malta Eurovision 2011 team confirmed that the team joining Mr Vella on stage at the Esprit Arena in Dusseldorf would be the same one that accompanied him on stage at the national final.