Fifty Shades of Grey, which premiered on Friday, February 13, brought in more people than any film in 2015 or in 2014 while at the same time breaking the record for box office takings for a single film in February, Eden Cinemas said.

"Being one of the most anticipated films of the year, there was no doubt that the film would be a success at the box office, however, with tickets for the premiere selling out in just a few days, expectations were greatly exceeded and extra screens had to be opened up. Ten days into its release the film has exceeded all expectations and has brought in more people than any film in 2015 or in 2014 while at the same time breaking the record for box office takings for a single film in February," it said.

Fifty Shades of Grey is expected to break records throughout its release period which could be as much as 12-16 weeks.

Eden Cinemas noted that while in its second week, film attendance dropped by 73% in the United States locally, Fifty Shades of Grey is still performing stronger than many blockbusters do in their first week.