The Malta Film Commission has embarked on an international marketing campaign with the objective of making Malta more visible through a coordinated advertising strategy covering the major film industry trade magazines and their online outlets.

Hollywood Reporter, Variety, Screen International and the Location Guide will be featuring the island, promoting the new fiscal incentives and making Malta more visible to producers, the commission said -see

The Malta Film Commission recently kick started its new approach with a series of incentives for the industry from upgrading the cash rebates up to 27% to film makers. It launched the  co-production equity fund, introduced a writer’s grant and revised the mechanism of the development fund as part of the Malta Film Fund.

"The strategy is one that will strengthen our position and attractiveness with film makers with the prime aim of bringing more films to our island," the commission said.

The commission has also been participating in various film festivals in Berlin, Russia, Paris, Hong Kong and Beijing. Meetings at the Cannes Film Festival  are already lined up.

See pdf below.

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