This year sees Frank Salt Real Estate turn 50.
It all started in 1969, which can be described as a difficult year for Malta. Elections were round the corner and the fledgling Maltese real estate market was suffering a period of uncertainty. Nevertheless, that was the year Frank Salt Real Estate was conceived, 50 years ago.
Always the entrepreneur, Frank Salt opened a small office at 20, Paceville Avenue in St Julian’s and decided to look around for a secretary to help him run the new venture. Everybody thought that the market would collapse, so secretary after secretary were interviewed until finally a strong-minded young lady accepted to take on the job, helping the company start its epic voyage with two staff members and its own shop window bravely showing photos of the properties the company wished to sell. The first property sold was an apartment in San Gwann for £3,000. The second property was sold to a certain Mr J. H. Salt, who wasn’t related to the company founder.
From there, the sky was the limit. The business gradually bloomed with more staff coming on board. 1971 brought about a change in government in Malta under the leadership of Dom Mintoff, leaving everyone waiting with bated breath to see how the real estate market would develop and, more importantly, what would happen to the foreigners living in Malta.
In spite of people’s worries, the property market continued moving forward, and so did Frank Salt Real Estate, which shortly afterwards restructured itself to reflect it growing headcount of property consultants.
Internal rules and procedures were set out together with a defined culture vision – a service promise built on integrity, honesty and a personal and reliable service to clients, values that are still at the forefront of each activity or property dealing the company takes up and concludes to this day.
Holding the reign for 50 years in such a competitive environment is no small achievement
Many firsts were set for Malta by Frank Salt Real Estate. It was the first estate agency to do away with typewriters and computerise its system; it was the first to have its own property website; to introduce the use of mobile phones; to launch a branch network; to publish a dedicated property magazine; and to introduce professional property management and home interiors services.
Over the years, the staff have become family, working together as a team and achieving better results both for the company and for clients.
Real estate business has changed over the years, with social media becoming very important. Ten years ago, the founder, Frank Salt, transferred the company and its management over to a new, younger generation of family and non-family, injecting it with new blood and modern ideas, while keeping the company’s tradition of excellent customer service.
Apart from being a leader in the real estate market, Frank Salt Real Estate has a corporate social responsibility programme and supports the environment, in many ways through the Let’s Go Environmental committee. It will continue to do this in the future because the company feels it has a responsibility – that of safeguarding the country’s environment and heritage as much as possible.
Frank Salt Real Estate has also been at the forefront of trying to keep property prices reasonable and ensuring there are always properties for sale for clients on lower incomes. Properties for first-time buyers are also a priority. A social conscience is so important for a company that deals with probably the most important thing in life – the family home.
Holding the reign as a market leader for 50 years in such a competitive environment is no small achievement, but the firm boasts a strong team of agents under the guidance of the Salt family and fellow directors, backed by a team of dedicated managers, agents and support staff who work hard to deliver a service like no other.