The philosophy behind local fresh fruit and vegetable wholesaler Fruitland is to provide a fusion of flavours, colours and cultures. Twenty-five years ago, the three Mallia brothers, Hermann, Sandro and Etienne, set up this company within Famalco Group to continue a family legacy spanning three generations.
The company has since become a leader in the importation of fruit and vegetables, well known for the quality and freshness of its produce. The name ‘Fruitland’ highlights its dedication towards the products it supplies, while expressing the extensive range of products on offer.
Through its fusion of flavours, colours and cultures philosophy, the wholesaler aims to entice taste buds through the freshest and best-quality produce on the market, promote healthy eating and fuse the cultural flavours together.
One of the main reasons why Fruitland Co. Ltd has acquired an excellent reputation is due to its wide product range. At the same time, quality is never compromised, focusing on the best and most exclusive brands within the industry – such as the GIOIA bananas, Valentina apples, Diamond of California walnuts and Fatina dried fruits and nuts.
Through these and other prominent brands, Fruitland is able to supply the local market with a large variety of flavours and textures that complement the Maltese culinary scene, with products like bananas, kiwi, lemons, blueberries, avocados, carrots, walnuts, chocolate-coated nuts, edible seeds and much more.
Furthermore, Fruitland ensures that its products are imported directly from source and from only the regions offering the best harvest and which are known for their enhanced natural flavours. In the case of GIOIA, bananas are imported from Colombia and Costa Rica, regions known for their fertile soils that produce naturally sweeter flavours.
Apart from superior taste, Fruitland prides itself in concentrated colours that are visible on fruit and vegetables. These different colours translate into a countless number of health benefits. Fruit and vegetables can be split into five major colour categories, all with their own healthy properties.
Red produce, such as tomatoes, radishes, strawberries and cherries, reduce cancer and keep the heart healthy. Purple/blue produce protect cells from damage while also reducing the risk of cancer, stroke and heart disease. Fruits and vegetables from this category include eggplants, red cabbages, blueberries and plums.
Orange/yellow produce, such as carrots, potatoes, peaches and pineapples, help maintain healthy mucus membranes and healthy eyes. Green produce is an excellent source of vitamin B and helps reduce the risk of cancer. Such produce includes lettuce, cucumbers, limes and kiwi. Brown/white produce, such as cauliflower, mushrooms, garlic and ginger, is a good source of potassium and has anti-bacterial and anti-viral properties. With all these health benefits, it comes as no surprise that ‘eat the rainbow’ is a popular phrase within health communities. It is made even easier with Fruitland.
Fruitland currently imports produce from Europe, Africa and America, including countries such as Spain, Italy, Holland, Costa Rica and Chile, bringing together many influences into the Maltese cuisine.
When one thinks about Fruitland, one cannot but appreciate the amount of dedication the company gives to its products. The variety of flavours, colours and cultures makes up its backbone, along with an excellent best-quality guarantee on the market.
For more information, call 2339 2339. Fruitland Company Ltd is a fresh produce business unit within Famalco/Building Business.
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