Harley-Davidson has continued to make strides towards its goal of moving beyond a traditional market boundary and evolving dynamically with the increase and discovery of new riders.

The 116-year-old company has made several announcements following the EICMA motorsports show in Milan between November 7 and 10, indicating its desired push towards diversification.

During the show, the American motor company officially revealed two of its most widely-rumoured and speculated motorcycles – the Pan America and the Bronx. Seen as bikes which operate far outside the traditional cruiser segment Harley-Davidson is routinely associated with these bikes follow in the footsteps of the Livewire electric motorcycle released earlier this year.

Unveiled during a quarter of increased international sales, the two new bikes are being aimed at bringing in new converted audiences into the Harley-Davidson fold, ensuring that their release in 2020 will bring with them a new chapter in the colourful history of the storied brand.

The two new bikes are being aimed at bringing in new converted audiences into the Harley-Davidson fold

First of the contemporary machine investments is the long- awaited Pan America, a heavyweight dual-sport adventure motorcycle with heavy off-road capability. Although stating that the motorcycle shown during the EICMA show and currently on its website remains a prototype, it is fair to say that the stylish and tough demeanour proposed by the engineers at Harley-Davidson will not be up for debate, ensuring their new riders will have the option to favourably compete with the other similar high-end machine manufactures, such as KTM.

The second machine unveiled is the Bronx. Quickly graced as one of the most modern designs produced by the company, the Bronx is being hailed as being one of the most high-tech sporting machines unlike anything else ever released by Harley-Davidson, styled in a stripped down, high performance streetfighter design.

With the brand recognition of a global franchise like Harley-Davidson stem new prospects offering countless possibilities into the progress of contemporary motorcycle design. Harley-Davidson’s objective to continue its brilliant and classic cruisers, while also adding options for a newer generation of riders, will surely make 2020 a historic and interesting year for the American company.

For more information call 2339 2328/9 or visit info@FapiMotors.com. Harley-Davidson motorcycles, parts and merchandise are available from Fapi Motors Ltd, which embraces the same core values of hard work and innovation as its parent company, Famalco Group. Fapi Motors is a mobility business unit within Famalco Building Businesses.

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