Japanese group Rakuten has agreed to continue as Barcelona’s lead sponsor for one more season, the club announced on Friday.

The e-commerce giants have chosen to activate the extension clause in their current contract, signed in 2017, which will take the deal to June 2022.

Rakuten and Barcelona agreed to “execute the option provided in the 2017 agreement to extend their partnership for an additional season, once the contract’s initial four years had been completed.”

A Barcelona spokesperson said Rakuten “will continue to be the club’s main global partner and global innovation and entertainment partner and that their logo will remain on the front of the first team shirt for the 2021/2022 season.” 

The sponsorship extension comes at a testing financial time for Barcelona, with even the world’s richest club feeling the impact of the coronavirus pandemic.

 

Continue reading this article on Sports Desk, the new sports website by Times of Malta

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.