Eastman Kodak launch a new camera that propels picture taking to new levels at the International Consumer Electronics Show in Las Vegas earlier this month.

The Kodak Easyshare V570 zoom digital camera is the world's first dual-lens digital still camera. Using proprietary Kodak Retina Dual Lens technology, the elegant device ingeniously wraps an ultra-wide angle (23 mm) lens and an optical zoom lens (39-117 mm) into a sleek, pocket-size package less than an inch thick.

"CES is the world's largest, most respected stage for unveiling new products, services and concepts that propel the consumer electronics industry forward, and in turn, improve the lives of millions," Kodak chairman and CEO Antonio M. Perez said.

"We're more committed than ever to moving Kodak innovation out of the labs and into the hands of consumers. Our advances are helping people take and share pictures like never before, creating highly personal, highly relevant connections across space and time."

Kodak innovations

Kodak also showcased other new products and services at the show. The Kodak Picture Kiosk G4 family is the latest evolution in Kodak's award-winning line of more than 70,000 photo kiosks at retail locations worldwide. All G4 models are enabled with Bluetooth and infrared wireless technology for mobile devices, such as camera phones.

Easyshare C- and Z-series consumer digital cameras, including the C663 model - the first camera to integrate proprietary Kodak Perfect Touch Technology to brighten and balance underexposed pictures.

Easyshare Software version 5.2, whose re-engineered favourites function now automatically places your most treasured pictures on your camera, on your computer, and in your Kodak Easyshare Gallery on-line albums, helping you share anytime, anywhere.

The Kodak Easyshare Photo Printer 500 and Printer Dock Plus Series 3 snapshot printers that produce real Kodak pictures at home in seconds, and which are also compatible with wireless devices and networks via integrated Bluetooth technology and the optional Kodak Wi-Fi Card.

Easyshare V570

The innovative Easyshare V570 camera's ultra-wide angle lens, coupled with its optical zoom lens, produces a total 5x optical zoom range, provides more options to help today's picture takers capture the perfect shot - group photos, scenic landscapes, dramatic portraits, and close-ups.

No other consumer digital camera offers such a wide angle of view, nor the unique, sophisticated design of this model, whose all-glass, stacked Schneider-Kreuznach C-Variogon prism lenses never extend from the camera body.

"Today's picture takers expect high-performance features in an attractive package," Mary Hadley, general manager of digital cameras for Kodak's Consumer Digital Imaging Group, said. "Kodak is first to give them a coveted but previously unavailable ultra-wide angle lens in a pocket-size camera.

"Capturing high quality photos with maximum ease of use are at the top of people's lists when buying a new digital camera. By delivering on these needs in a completely new way, the Easyshare V570 camera pushes the boundaries of innovative design for ultra-compact cameras."

'Best of Innovations' award

Kodak innovation is further spotlighted at CES on the awards front, where the company won four prestigious Innovations 2006 Design and Engineering Awards. The groundbreaking Kodak Easyshare-one zoom digital camera and the Easyshare Photo Printer 500 were named the 'Best of Innovations 2006' award winners for the digital imaging and digital imaging accessories categories, respectively.

The Kodak Easyshare Gallery Premier Service and Easyshare V550 zoom digital camera garnered Innovations 2006 Design and Engineering honours.

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