There is still litter everywhere in spite of an annual spend of €30 million by the private sector and government which does not include government’s expenditure related to administration, policies and law enforcements.

“This immediately leads to the question: what are we doing wrong?” GreenPak CEO Mario Schembri said.

The GreenPak cooperative has embarked on numerous education campaigns, highlighting the need for law enforcement on littering and the proper use of recycling bring-in-sites bins, but littering in public places has not abated.

Crushing water bottles would reduce plastic pollution, optimise space in recycling bags and bins, and increase collection rates of plastic bottles.

GreenPak has also installed a number of CCTV cameras over bring-in-sites bins at hot spot locations and works incessantly with local councils to stop the litter abuses that occur daily.

The latest initiative is a campaign to crush water bottles, which would reduce plastic pollution, optimise space in recycling bags and bins, and increase collection rates of plastic bottles.

Maltese personalities are supporting the campaign and have helped produce the “Crush” video by singing the 1990s hit ‘Crush’ by Jennifer Paige.

The campaign is supported by many leading companies, including GSD Marketing Ltd, bottlers of Coca-Cola products.

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