Ira Losco has just released her latest single and music video High.
The singer/songwriter has once again teamed up with award-winning director Steven Levi on the production of her latest music video, together with director of photography Matthew Muscat Drago. The pair have previously worked together on award-winning video Bad Habits and Losco’s viral hit song Hey Now. The song was also produced and mixed by Howard Keith at Jagged House Studios.
High speaks about the minorities in society that endure injustices and those who are often mistreated and cast aside for being different. Losco has long been an artist who has actively spoken in favour of many minorities and lends her support to many in need.
The video features actors who are depicting individuals wronged by society and who are unafraid to put to light their ‘labels’ but also shed them once and for all. The music video also features Losco in an aerial dance scene.
High is the seventh single off the double album No Sinner No Saint which is Losco’s most recent work.
“Every music video must have a uniqueness that makes it worth watching for my audience. I enjoy working with my incredible team. They are all in it for one thing only, passion. That always ensures that the result is a spectacular one. I love challenging myself and this time Steve Levi suggested I try aerial dance. I loved every second of it and my trainer Masha seemed to be quite happy with the result. I’ll let my audience be the judge of that though,” Losco smiled.
In the meantime Losco is preparing for a summer full of performances through which she gets to showcase her repertoire, which has surpassed 100 songs.
High is available on No Sinner No Saint on all digital portals. One can obtain a signed copy at one of her upcoming shows kickstarting today at the Beland Music Festival.
The music video can be watched on www.youtube.com/IraLosco.
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