The Betsson family of brands will soon offer its customers access to the world’s biggest and best lottery jackpots, perfectly complementing their extensive portfolio of sports betting, casino, poker, bingo and other games.

This deal is truly a significant one for Lotto Warehouse as it sees the Nasdaq Stockholm listed company, and one of the largest companies within the European iGaming industry, embracing the potential of the lottery vertical.

“Betsson are a hugely respected operator and we are pleased they saw the great potential of our offering,” Lotto Warehouse CEO Thomas Biro said.

“We wanted to revolutionise one of the oldest gaming industries while giving players the opportunity to dream big. Today’s players are discerning ones – they want choice and they want customisation. Lotto Warehouse offers all that and more by breaking down borders and offering the world’s biggest lotteries in one place.” Mark Adams, general counsel for The Multi Group, said: “Absolutely delighted that we have reached an agreement to provide services to Betsson Group. Both the legal and commercial teams have done an outstanding job to bring this deal together.”

Joey Hurtado, head of Gaming for Betsson Group added: “After a thorough search and review of different lottery providers, we felt that Lotto Warehouse’s great UI, excellent offering and outstanding business models were the best fit for Betsson Group and our players.”

Lotto Warehouse are a B2B Lottery Betting provider for the iGaming industry. They are licensed by both the Malta Gaming Authority and the British Gambling Commission and offer operators the chance to add a catalogue of the world’s biggest lottery betting products to their platforms, with all higher tier payouts protected by their unique jackpot indemnity insurance model. They are a subsidiary of New York Stock Exchange listed online sports lottery service provider 500.com (NYSE: WBAI) and their extensive client list now also proudly includes Betsson.

To learn more about this exciting new vertical that you can offer your customers, you can set up a meeting with Lotto Warehouse at Sigma by e-mail to info@lottowarehouse.com. It’s time to let your customers dream big.

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