The Malta Tourism Authority, through its office in the United Kingdom, recently won the gold award for the best strategic PR campaign at the Travel Marketing Awards held at the Hilton Hotel on Park Lane in London.
The award was given for the campaign relating to Valletta – European Capital of Culture, which was presented by the MTA UK’s PR agency, Brighter Group. The campaign overcame competition from the other finalists, Visit Guernsey, Turismo De Canarias, Wow Air and South Africa.
MTA's London office marketing executive Natalie Swinburne narrowly missed gold but was highly commended in the Tomorrow’s Travel Leader category.
The awards, which are organised by the UK’s Chartered Institute of Marketing, set the standard for marketing excellence in the travel industry.
An institution since 2009, they have firmly established their reputation as the most coveted marketing awards in travel and tourism. They identify and celebrate the outstanding expertise, talent and achievements of agencies, brands, teams and individuals.
The MTA’s success in London is testament to the high levels of energy, commitment and expertise that has been developed in international markets, supported heavily by the management team in Malta.
MTA executive chairman Gavin Gulia commended all those involved and described these awards and others received by MTA offices in recent months as a welcome recognition of the excellent work being carried out by the authority and its partners across Europe and beyond.
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