Campari, Italy’s iconic red bittersweet aperitif, has launched an open art competition as part of its 100th anniversary celebrations of the iconic cocktail Negroni. The art competition, which is being organised in collaboration with Allura – Malta Open Art Studios, is open to all established or up-and-coming artists residing in Malta and Gozo.

The winner will be announced in March as the Campari Malta Artist 2019 and will have their work used for Campari Negroni promotional material throughout 2019, besides being prominently displayed during various events in 2019.

Invented in 1919 by Count Negroni, who asked to add a touch of gin rather than soda to his americano, in honour of his last trip to London, the Negroni is considered to be one of the most famous Italian cocktails in the world. Negroni’s fascination stems from the fact that it is an equally balanced drink, made from three equal parts: one part gin, one part Campari and one part Cinzano Vermouth Rosso. Described as a ‘long drink in a short glass’, every Negroni created is an artwork in itself to be enjoyed and shared with others.    

An artwork to share with others

“This competition follows the Campari tradition of commissioning artwork by exciting contemporary artists who are already established or who are up-and-coming in their field,” Claudia Attard, Campari brand executive at Farsons Beverage Imports Company Limited, said.

“We are inviting artists to design an original, eclectic and inspired artwork that encapsulates the spirit of Negroni – balance, simplicity, but with an original twist.”

Artists wishing to participate in the Negroni 100 Art Competition will need to register their interest by January 31. For more information and registration forms, visit the Campari Malta Facebook page or send an e-mail to negroni100@farsons.com. Registration is free of charge.

Campari is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group.