If Paris Saint-Germain beat Bayern Munich in Sunday's Champions League final in Lisbon, the pictures will probably be of Neymar's tears of joy or wild scenes of celebration in the French capital, but basking in the glory of it all will be the Emir of Qatar.
The club's first appearance in the final of Europe's elite club competition comes in the month it celebrates its 50th birthday, yet the starting point for all this was June 30, 2011.
That was when Qatar Sports Investments (QSI) bought PSG, with its president Nasser al-Khelaifi promising to make the club "a great team and a strong brand on the international scene".