MG has revealed a wild new concept car designed for inner-city driving for the digital-first generation.
Called MG Maze, the compact two-seater is said to ‘explore a vision of future mobility’.
It has been designed by SAIC Design Advanced London, the UK-based design studio of MG’s Chinese owners. The Maze has the tagline ‘Get Out & Play’ and brings together the concepts of real world mobility and gaming.
The idea behind the Maze is a response to the global pandemic, which has forced many of us to stay at home for prolonged periods, rarely venturing further afield than our home regions.
To encourage people back out into their environments, it essentially gamifies urban travel, by creating achievements that can be unlocked by visiting ‘digital street art’ located at landmarks such as local structures and buildings.