ABTA, the association of British travel agents, which represents the majority of travel agents and tour operators in the UK, will be holding its annual Travel Convention in Malta as of tomorrow at the Hilton Malta Convention Centre.
The theme of this year’s Convention is “Drivers of Change”. The convention, which will see over 700 of the UK’s top travel and tourism executives convene in Malta for the first time, will also feature presentations and addresses by a number of well-known speakers, including British Airways CEO Willie Walsh, ex-Mayor of London, Ken Livingstone, Lord Norman Fowler, former UK Cabinet minister, as well as Christopher Rodrigues, chairman of VisitBritain, amongst many others.
Josef Formosa Gauci, Malta Tourism Authority CEO, said that this was a unique opportunity for the Maltese islands to be showcased among an elite selection of the top British travel trade executives.
"The UK remains Malta’s foremost source market for tourism and this is precisely why the MTA, Air Malta and various other local tourism stakeholders worked tirelessly to bring the Travel Convention to our shores. Many distinguished speakers will also be present for this event, as will a significant number of journalists from the UK’s media and travel trade media. This is undoubtedly a unique, high profile event which will almost certainly prove to be very beneficial for our islands’ tourism industry”
The full programme of the 2010 Travel Convention may be sourced at: