International companies keen to establish themselves on our islands are increasingly opening up their doors to the possibility of franchising with local entrepreneurs. The franchising question has recently become a hot topic, especially in highly competitive sectors like the real estate industry.

Franchising is the process of coming to a business agreement between an established brand and an interested party (the franchisee). Typically, this process allows the franchisee to benefit from the brand’s trademark or trade-name, procedures and processes while following successfully proven business guidelines. Franchise owners may also look forward to organisation assistance, training, merchandising, marketing and management.

Smarter, bolder and faster

Century 21 Real Estate is a world-renowned American company with approximately 7,200 offices in 78 countries worldwide, including Malta. Through its highly focused mantra of being ‘smarter, bolder and faster’, Century 21 has managed this worldwide expansion on the basis of its unique and beneficial franchising initiatives.

The fundamentals attained by franchising with Century 21 are success, support, marketing assistance, database access and risk and avoidance. Whether you are considering a start-up or conversion type franchise, the American real estate company is there to guide one through every step of the process.

General manager of Century 21 Malta, Mario Psaila Savona, said: “As former C21 CEO Rick Davidson often said, ‘a chain is only as strong as its weakest link’; if one person falls so does the entire business. Franchising with C21 prevents this, as the brand is there to help you make calculated decisions for the brand, your business and colleagues.”

For more information, call (+356) 2339 2121, send an e-mail on info@C21.com.mt or visit www.century21.mt. Century 21 Malta is a real estate services business unit within Famalco/Building Business.

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