Wiraya, the leading provider of software-as-a-service for mobile customer activation, recently opened a new office in St Julian’s.

Oskar Klingberg, CEO at Wiraya, described the expansion as a logical step in the company’s business growth strategy.

“This new facility is located in close proximity to some of the world’s leading iGaming companies of which many are already our customers. The location will increase our ability to service current customers and expand our business with new brands,” he said.

“There is a rapidly growing interest in our software from the iGaming industry,” he added. “Gaming operators are experiencing a rising challenge in cutting through the noise to get players’ attention. And with upcoming regulations it’s even more challenging. Wiraya has proven to increase conversions, grow CLV and pro-actively reduce churn by automatically creating interactive voice and text messages, which allows a tailored dialogue with each player even with large customer groups.”

To celebrate the opening of the Malta office, Wiraya is holding a networking event at Hilton Portomaso on October 10, 2018 to bring together existing customers and other stakeholders in the industry to discuss how customer experience is quickly becoming the iGaming industry’s most important competitive advantage. For more information about the event visit http://go.wiraya.com/wirayacxeventmalta .

To find out more about Wiraya’s clients, people and solutions, visit wiraya.com.