YouTube has confirmed the availability of its YouTube Partnership Programme (YPP) to the ecosystem of local content creators in Malta.

Thanks to YPP, content creators eligible to the programme can now earn money from their videos on the video-platform, monetising their contents with adverts.

Silvio Schembri, Junior Minister for Financial Services, Digital Economy and Innovation, thanked Google for being open for discussions with the Maltese government on the partnership programme and now looks forward to seeing Maltese artists and content creators benefit from it on par with other European citizens. Mr Schembri said “we will be helping local content creators to make the best use of the YPP with an information event together with Google”.  He added that the government would continue to support Google to further invest in Malta’s thriving digital economy.

We hope YouTube will become even more an engine for growth

Enrico Bellini, public policy manager, Google, said: “We are happy to announce the availability of the YPP in Malta, a sign that positive and concrete results are reachable through dialogue and collaboration to help protect and monetise contents online. With this further improvement we hope YouTube will become even more an engine for growth.”

Content creators can also have access to a wide range of tools and resources to make the most of their content on YouTube. At the YouTube Creator Academy, one finds tips and lessons on topics like how to create great content or suggestions on how to grow your community, as well as deep dives on marketing, analytics or video production, while the creator community gives creators a place to meet each other, find collaborations and more.

More information about  YouTube Partnership Programme is available from the YouTube Help Centre.

About YouTube

Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.

YouTube metrics:

YouTube has over two billion monthly logged in users and  every day people watch over a billion hours of video and generate billions of views.

There are localised versions of YouTube in 100 countries around the world across 80 languages: in June 2018 YouTube announced  the launch of a country specific version and local domain for Malta, available in English at youtube.com.mt.

Globally, more than 70 per cent of watchtime happens on mobile devices.

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