The 2010/2011 edition of the Yellow Pages was launched recently during a business breakfast held at The Palace in Sliema.

The Yellow Pages directory front cover has been created around the company’s motto “always by your side”, given a fresher look and a new twist to the “walking fingers’ theme”. Up until the end of September the new edition will be delivered to the doorsteps of all homes and business addresses around the Islands.

In keeping with its ecology-friendly measures, Yellow Pages (Malta) Ltd will, as usual, be collecting previous directory editions free of charge during the delivery of the new book and utilising these for recycling purposes.

There are innovations in the form of a restaurant guide which is being incorporated within the usual pages and offering restaurant information according to locality or according to the specific cuisine being sought. Restaurants offering home delivery are clearly listed. When searching businesses online, accompanying maps are based on latest GPS technology and so include pointers that indicate the exact location of each business.

Over recent times, the company has consolidated its marketing efforts by maintaining its presence in the print media, and expanding on the web and through mobile communications. The Yellow Pages web pages are handy to access when the directory book itself is not available, while when on the road, one can easily access information from Yellow Pages by using a personal mobile phone.