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Content Marketing Specialist

Castille’s client is looking to recruit a content marketing strategist to form part of the inbound marketing team and bring about leads and increase following.

Main responsibilities:

  • Constructing and implementing strategies to bring readers, webinar registrants and eBook downloaders into customer leads
  • Optimising conversion rates for subscribers and creating programs and content for newsletters to foster new leads
  • Developing and improving functionality, user experience and conversion performance of blogs and forums.
  • Managing the content system and schedule, editing and publishing of posts.
  • Producing and proofreading content liaising with independent writers and the technical editor
  • Handling the due delivery of posts and bringing authors onboard and ongoing relations.
  • Supervising community expansion
  • Assisting in producing of high-quality educational videos
  • Collaborating with the SEO officer and outreach specialists to boost SEO efforts.

Job requirements:

  • 2 years experience in a similar position
  • Conversion-focused mindset with hands on experience in CRO
  • Solid understanding of SEO
  • First hand experience using Wordpress
  • Excellent written and spoken English
  • Interest in IT and networking/virtualization concepts considered an asset
  • Familiarity with HTML/CSS considered an asset

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