McDonald’s serving limited-time meals, collectibles to celebrate World Cup 26
Six collectible cups free with FIFA World Cup 26 Meals and 12 Squishmallows plush on offer with Happy Meals
McDonald’s is offering limited-time collectible keepsakes with their FIFA World Cup 26 Meals and Happy Meals.
Every FIFA World Cup 26 Meal comes with one of six collectible cups featuring football stars David Beckham, Ronaldinho Gaucho, Theirry Henry, Heung-Min Son and Lamine Yamal, and McDonald’s very own legend, Grimace.
The meal comes with a choice between a Big Mac McMenu or a nine-piece Chicken McNuggets McMenu, paired with a limited edition, gold packaged Big Mac Sauce.
Ahead of the promotional campaign, some of the football stars shared their personal McDonald’s memories and experiences:
Theirry Henry said: “McDonald’s reminds me of home. The McDonald’s in Les Ulis was one of the first in the area, and growing up it was part of everyday life in the community. It wasn’t just about the food – it was a place people came together.”
David Beckham added: “Football is about much more than what happens on the pitch. Campaigns like this bring fans and families together and build the excitement in the lead up and during the FIFA World Cup tournament.”
While Grimace summed it up thus: “Friends, food, and football equals big party!”
Football is about much more than what happens on the pitch. Campaigns like this bring fans and families together and build the excitement in the lead up and during the FIFA World Cup tournament- David Beckham
Every FIFA World Cup 26 Happy Meal comes with one of 12 Squishmallows plush, created from the brand’s most popular characters, repping the Happy Meal squad like Benny, Boyle, Gordon, Derba, Barella and Winnie Kitted in jerseys designed with unique colours, patterns, crests, numbers, and McDonald’s graphics.
Morgan Flatley, McDonald’s global chief marketing officer and head of New Business Ventures said:
“At McDonald’s, magic happens when families, friends, and fans come together and celebrate with the people they love. Partnering with the FIFA World Cup 26 allows us to take that shared joy and bring it to life at a global scale through our food, our experiences, and the ways fans connect with the game.”
He added: “As football icons take the field to unite fans across continents, McDonald’s will be there from the first whistle to the final minute with limited-time meals and keepsakes so fans of all ages can be part of the excitement all tournament long and beyond.”
Furthermore, the McDonald’s app is bringing fans even closer to the FIFA World Cup 26 action with exclusive games, challenges and limited-edition merchandise tied to loyalty points.
McDonald’s invites football fans worldwide to celebrate together the game’s biggest moments at this unforgettable tournament by heading to their local McDonald’s for the FIFA World Cup 26 Meal and FIFA World Cup 26 Happy Meal, while supplies last.
McDonald’s is the world’s leading global foodservice retailer with more than 45,000 outlets in over 100 countries. Some 95% of these McDonald’s restaurants are owned and operated by independent local business owners, including Premier Restaurants Malta Ltd. In Malta and Gozo, over 1,000 staff at 10 McDonald’s restaurants serve over 20,000 customers every day.