Soft2Bet Performance Files

Soft2Bet is an international technology company specializing in innovative solutions for the iGaming industry. The company develops scalable platforms and advanced products that support operators in regulated markets. At the same time, the iGaming industry continues to evolve, with growing demand for technology-driven platforms, regulatory compliance, and sustainable long-term business models. The global iGaming market is currently clearly on its growth trajectory. According to the European Gaming and Betting Association, the gambling market stabilized and began to grow in 2022, reaching €108,5 bn gross gaming revenue. It was even an 8% increase compared to pre-pandemic levels in 2019. The Association also notes that the market is continuing to grow. While it was projected to reach €123.4 bn in 2024, it is projected to reach €108,5 bn in 2029. The illustrated growth of this highly regulated market is greatly driven by technologies.

The market increase is the consequence of many other factors. Innovations and steadily increasing standards of user experiences are worth mentioning as well. iGaming is also one of the most regulated markets. The rising regulatory standards also encourage iGaming operators to improve their transparency and effectiveness. Now, those touch a wide array of compliance aspects: gamification, player protection, including responsible gaming,

This complicated setting and elevating standards on both sides fostered the industry evolution. It has turned from the area of volatile B2C setups to high-throughput, pure-play B2B Software-as-a-Service (SaaS) architecture and compliance market operators. Soft2Bet's founder, Uri Poliavich, predicted this shift long ago when he established the company. It was founded with the major goal of covering the gap in cutting-edge, turnkey solutions. Nowadays, iGaming both casino platforms and sportsbook operators can use comprehensive software solutions to run fully isolated iGaming brands within one site, including globally. What was an ambitious goal in the past has now become a new standard.

Another vivid market shift is the approach to gamification. The hyper-aggressive user acquisition is no longer feasible and almost never compliant with the modern iGaming standards. Data-driven interaction and sustainable player engagement based on the game progress are key priorities. Relying on many previous years of work, Soft2Bet has introduced a standalone gamification solution, the Motivational Engineering Gaming Application (MEGA). It has shifted away from sporadic incentives towards progress-based rewards. This module also provides fully personalized, thematic player experiences. MEGA11 is one of the most recent Soft2Bet’s football manager-themed gamification engines. The company’s journey is a vivid example of how the iGaming company can evolve from a tech startup to a broader infrastructure provider and one of the market leaders.

Soft2Bet's growth through technology and innovation (2016–2026)

Soft2Bet was founded in 2016 as a technology startup with a strong focus on software development. From the very beginning, founder Uri Poliavich built the company with a vision of international expansion, placing particular emphasis on strengthening its technological capabilities. As the business grew, additional software development teams were established to support product innovation, scalability, and long-term growth.

These times in the company's history reflect the goal of creating a flexible tech infrastructure that is suitable for a worldwide expansion, maintaining a specifically strong engineering focus. Uri Poliavich pursued the goal to create a scalable and resilient tech platform.

After gaining the necessary expertise, Uri Poliavich placed greater emphasis on payment solutions, further strengthening the company's operational capabilities in this area. He pursued other goals to ensure streamlined banking, regulatory liaisons, and international corporate auditing. The development of a strong tech basis and the involvement of prominent talents allowed the founder to create preconditions for developing innovations, compliance systems, gamification, and other cutting-edge B2B solutions on a larger scale.

Sustainable growth: Financial performance and core B2B metrics

Soft2Bet's transformation from a tech startup to a broader technology and B2B, international business venture was reflected in the company’s financial performance results during the 2022–2025 period. During this time, the company was focused on strengthening its operational infrastructure. It developed scalable tech solutions that can support the platform's business evolution.

Soft2Bet combined behavioral analytics, personalization, and gamification mechanics. Based on those technologies, it has developed cutting-edge tech solutions.  These dedicated efforts resulted in corresponding results in 2023. The company recorded an audited growth of 46% in gross revenue across its B2B and B2C operational segments. This figure corresponds to a 207% increase in EBITDA from the prior reporting period.

For the next year, Uri Poliavich also defined the key areas for the company’s growth that can ensure its industry success. “Adapting to evolving player preferences, harnessing cutting-edge AI, advanced motivational engineering techniques, and ensuring a seamless user experience" were the primary focuses for Soft2Bet in 2024. To this end, Uri Poliavich also noted that “with our innovative and hyper-localized MEGA solutions, advanced analytics, and a strong emphasis on responsible gaming, we're poised to not only adapt to the changing landscape but to lead and define it.”

In 2024, Uri Poliavich was also focused on expanding its efforts and the company's presence across Europe and North America, including the USA. The company's growth during this time was primarily determined by its sustainable expansion rather than short-term market activity. This mature technology gaming platform aimed its efforts on advancing its capabilities further. The platform created more effective infrastructure and scalable software. It also boosted its opportunities to support multiple revenue channels.

Soft2Bet entered 2025 with strong KPIs. The company also exited the year with even stronger performance indicators than during the previous years. The company’s revenue rose by 88%, and EBITDA increased by 96% year on year. This year was a period of compliance improvement and leadership. During this time, Soft2Bet also accelerated many of its engineering processes. To this end, it is good to note that the company improved time-to-market by more than 200% and shortened partner onboarding cycles by 70%. This year was also a period of collecting multiple awards for the results of preceding dedicated work

Soft2Bet’s expertise has been accelerating over the years.

Industry recognitions: Chronological validation through global iGaming awards

Soft2Bet’s expertise has been accelerating over the years. Among others, it is done through a tangible, third-party validation of its technology advancements. Industry awards and recognitions are one of the important external indicators of the company's progress. The latter has been achieved in many areas, like innovations, gamification, and operational performance. Soft2Bet gained its first major industry recognitions in 2021-2022. These were White Label Supplier of the Year (SBC Awards 2021) and Platform of the Year (SiGMA Europe Awards 2022).

2024-2025 featured the peaks in industry recognition. During this period, Soft2Bet gained the following awards: "Leader of the Year" (awarded to founder Uri Poliavich), "Innovation in Mobile", and "Innovation in Casino Entertainment" at the 2024 SBC Awards, alongside the "Acquisition & Retention Partner" award at the 2025 SBC Awards Europe.

During the following years (2025-2026), the gaming platform was also proud to announce its double win at the EGR B2B Awards 2026 for “Innovation in Mobile” and “Innovation in Casino Software”, and "Industry Innovation of the Year in North America" at the SBC Awards Americas 2026.

All of the indicated awards highlighted two areas among the company’s priorities: innovations and mobile-first developments. Soft2Bet’s success is not measured by performance metrics and player retention. It is also confirmed by its industry recognitions for its ability to deliver reliable technologies and respond to the evolving industry expectations.

Global expansion through licensing and regulatory compliance

Uri Poliavich was always focused on developing cutting-edge, turnkey iGaming solutions that would be competitive in the regulated markets. Soft2Bet steadily adapts its compliance solutions to the evolving licensing, operational oversight, player protection, and other regulatory standards. The platform makes sure its software solutions allow casino platforms and sportsbook operators to meet varying expectations across multiple jurisdictions.

For Soft2Bet, its expansion into reputable regulated markets reflects the central part of its international development strategy. The company had a multi-year licensing journey across Europe, where it entered such jurisdictions as Greece, Denmark, Sweden, Mexico, and Romania,  where it had to meet and adhere to the high licensing, compliance, and responsible gaming standards.  To this end, it is also good to note that the mentioned jurisdictions have not only high but varying regulatory standards. Soft2Bet has developed technologies that allow gaming platforms to navigate and comply with these varying requirements seamlessly. The platform’s solutions demonstrate long-term compliance capabilities across different markets.

The company's global expansion into regulated markets reflects one of the most vivid industry trends. Still, in this context, Soft2Bet prioritizes the quality of market entry and technologies it uses for this purpose to comply with the local standards and fully meet user needs in each target jurisdiction. Beyond ensuring a sustainable operational environment, this international iGaming platform also pays specific attention to localized payment options, responsible gaming tools, customer verification, and reporting capabilities.

The modern iGaming business has significantly evolved during the last decade, considerably redefining the standards by which gaming platforms approach corporate governance, regulatory compliance, and operational processes.

Corporate governance and operational excellence in iGaming

The modern iGaming business has significantly evolved during the last decade, considerably redefining the standards by which gaming platforms approach corporate governance, regulatory compliance, and operational processes. As the industry matured, compliance ceased to be a supporting function or a must. It has become an inevitable part of the business growth strategy, especially one emphasizing international expansion. Reputable market operators move away from predatory tactics that are specific to hyper-aggressive marketing. Those become more associated with unlicensed casinos on the black market.

In contrast, reputable gambling providers implement measures to ensure compliance in all terms, including marketing, gamification, and responsible gaming. For this purpose, market operators implement internal policies, allowing them to refine their strategies in the market. In this context, Soft2Bet also goes the extra mile by monitoring any negative news associated with compliance breaches and advancing its tech solutions on this basis.

As the company operates across multiple jurisdictions, Soft2Bet steadily strengthens its internal technology systems that support real-time monitoring, customer verification, regulatory reporting, and responsible gaming practices. It allows iGaming operators to handle large traffic flows easily and always securely.

In this context, it is also essential to note that the evolution of compliance standards also encourages reconsideration of the role of technology providers in the iGaming market. Beyond accurate player activity monitoring, they are also expected to maintain accurate records and respond instantly to any changing requirements of different regulatory markets. At Soft2Bet, compliance is deeply embedded in its tech solutions and corporate governance policies.

Nowadays, the success of iGaming providers greatly depends on their ability to demonstrate compliance, accountability, and accurate reporting. The future industry development depends on the combination of technologies and innovations.

Technology supporting player protection and responsible gaming

Technology remains one of the most defining factors in the modern iGaming industry. Since customer behavior and security challenges have become far more complex within the regulated markets, casino platforms and sportsbook operators have to implement more advanced solutions to address those. It is best to do so upfront. For this purpose, Soft2Bet utilizes cutting-edge data monitoring solutions. Among other advancements, they also rely on AI.

These solutions allow market operators to strengthen their player protection without compromising the quality of gamification capabilities. AI solutions also help to analyze player behavior more precisely and enhance the platform’s operational results. These tech advancements also allow Soft2Bet to create more engaging and controlled iGaming environments. Still, even under this setting, advanced AI monitoring can trigger proactive, automated responsible gaming protocols. Those allow iGaming operators to stay compliant at all times and ensure a high level of user engagement and retention. Market operators may reach their target audiences across multiple markets with maximally precise offers. In this context, they can also fully address both existing and emerging trends.

Technical outlook and strategic forecast

As the iGaming industry evolves, tech scalability and proactive regulatory compliance allow gaming platforms to stay aligned with the changing industry standards without redefining their internal processes. Most compliance aspects can now be automated, minimizing the risk of error and missing valuable information for future business strategies. Soft2Bet offers such solutions that are based on innovations and adherence to varying standards across regulated markets.

The growth perspectives of iGaming companies in this setting will be defined by their ability to combine scalability, accountability, and ongoing innovations. As the iGaming industry expands further and becomes more sophisticated, market operators need to strengthen their tech capabilities. Beyond the regulatory standards, the latter have to address many other issues. Gaming environments have to be secure; thus, it is essential to have respective tech solutions that can address both common and emerging cyber threats. In addition, innovations are also essential to deliver the most personalized content and apply gamification solutions to the point. Balancing those with player protection and responsible gaming practices will also remain another must in the future of iGaming. Soft2Bet is a technology-focused and player-centered international company that fully meets both current needs and prospective trends upfront.