Autonom Drive, the largest mobility operator in the Romanian market has selected the eCabs Technologies platform to launch Blue, a new ride-hailing service in Bucharest, Romania.    

Powered by the eCabs ride-hailing technology platform, Blue is poised to disrupt the Romanian ride-hailing market, providing a seamless online ride-hailing solution for riders as well as safe and flexible work for drivers.

Blue is launching its service with a fleet of the latest Tesla Models 3 and Y and will soon be available for download on the Google Play Store and Apple App Store.

This is the third territory in which the eCabs ride-hailing platform has been deployed, serving as the backbone for local transport businesses to launch their app-based ride hailing service under their own brand.

The use of eCabs technology in Bucharest, follows the launch of Taxi.gr app in Athens, Greece earlier this month.

With a fleet of over 12,000 vehicles and a workforce exceeding 600, Autonom Drive is a leading corporate in the mobility industry, operating in over 33 cities in Romania and Hungary.

Speaking during the official launch event in Bucharest on Wednesday, eCabs Technologies Founder and Chief Executive Officer Matthew Bezzina said the successful roll-out of the service in Romania with a reputable player such as Autonom, was a strong confirmation of the global grade of eCabs’ technology stack and the capabilities of its people.  

“We are thrilled to be working with Autonom and its team of professionals on this exciting project in the beautiful capital of Bucharest. The growth potential for Blue is evident, also very much fuelled by Autonom’s serious approach to business. I have no doubt that the strength of our technology platform combined with their focus and corporate stature will deliver exceptional results'', Bezzina said.

“This second launch in a few weeks, comes as we are engaged in discussions with corporate partners in key cities in Europe and beyond, to assist them in venturing into ride hailing business through our unique model, offering 13 years of packaged operational knowledge together with our bespoke multi-channel technology”, he added.

Bezzina added that the vision of taking eCabs Technologies to new heights would not have been possible without the support of the Malta Development Bank.

Blue Managing Partner Andrei Stancu said the transport market in Romania is ripe for change and Blue is poised to deliver a safe, reliable, and affordable solution.    

“The ride-hailing market in Romania is typically characterised by low standards of service and old vehicles, fuelled by cheap prices. At Blue, we made the conscious decision to fill and own a gap in the market, offering a safer and reliable round the clock service, using world class tech powering modern, high quality owned and partner fleets” Stancu said.

“After a thorough vendor analysis exercise, we chose to power our brand with the eCabs Technologies platform, and we’ve had an excellent understanding with the eCabs Team from the get-go. We are very optimistic about the future of Blue and the excellent business relationship we have with eCabs Technologies” he added.   

The Romanian Market

Romania’s transportation market presents an exciting opportunity.  With a population of over 20 million, and more than 11 million annual tourist arrivals. Whilst Blue has started its journey in the Romanian capital of Bucharest, the plan is for national growth.  

And, with a significant portion of Romanian rides still waved down from the curb or booked over the phone, there is major potential for transformation and growth in the ride hailing market.  

Built in one of the world’s densest road networks and most competitive ride-hailing environments, eCabs says its technology platform a unique model in the international white label ride-hailing business - one which combines 13 years of 24/7 intimate operational expertise and a powerful, multi-channel technology platform.

This allows businesses all over the world to use the platform together with eCabs invaluable industry expertise and experience, to successfully launch their brands in any jurisdiction.